Macael (Almería), epicenter of the Shire of Marble, Wednesday hosts, 6 February, a meeting to discuss the development in the province has one of its key tourism segments, as is the industrial and scientific tourism.
The event, organized by the city of Macael in collaboration with the Provincial de Almería, as they have been revealed in a statement, has among its objectives the contacting of the various actors involved in both destinations to motivate, exchange experiences and ways of doing things, explore possible collaborations, and gathering best practice guidelines to guide future sustainable tourism development.
Entitled 'The tourist development around the marble. New opportunities', The seminar will discuss the main strategic axes of development of industrial tourism around this material: creating product, with the problem of visiting companies and quarries; the relationship marble-historical heritage; the experience, authenticity and product quality; the exploitation of synergies; economic sustainability, sociocultural and environmental; and marketing, by developing tour packages, online sales and expanding the market to new segments.
The seminar aims to give an overview on how to develop this segment and make the most of as a tourist attraction. They participate in it, la empresa portuguesa ‘Make it Better’, specializing in sustainable tourism and regional development, Tourism area of the City of Macael, the Provincial Tourism Service of the Provincial de Almería, the Ministry of Tourism of the Junta de Andalucía, the Association of Marble Andalusia, la empresa ‘Made in Macael’ and the Association of Tourist Businesses of Valle del Almanzora.
Discussions will be conducted in 10,00 a 14,00 hours, posteriormente, hosting a working lunch and a tour of the quarries of Macael and craft workshops and sculpture area.
CAMPAIGN 'Almeria has SCIENCE’
The Provincial Council, through the area of Tourism, He is driving the campaign 'Almería brainer', a promotion that aims to spread the destination 'Costa de Almería’ through two segments great potential, such as industrial tourism and scientific. The campaign is aimed at both visitors from outside the province, as Almeria own.
During the month of December and on the occasion of the Christmas holidays, the Provincial Government took the first steps to disseminate this important tourist segment with a visible promotional campaign in more than 300 parts of the country, between shopping centers, airports and train stations in Madrid, Barcelona, Valencia, Bilbao, Logroño, San Sebastian, Vitoria and Pamplona.
For this year, Almería Provincial Council will continue to promote this initiative and make a new promotional campaign for the region of Andalucia, with which it will continue approaching the singularities of the province to potential tourists from the whole community.
Deputy Provincial Tourism, Fernando Giménez, He has spoken “the great reception” the campaign has had since its launch and has explained that it has been “one of the most popular products during the last fair Fitur”.
“Our province is touristically exceptional. We are more than sun and sand, We have top-notch science and. This project is unique in Europe and has brought together the most important pillars of industry and research in the province. We are convinced that it will continue giving good results, since no other destination that can unite these four segments and to do so as solid and strong as we are doing in Almería”, It has been claimed.