The Chamber of Commerce of Almeria in collaboration with the Association of Marble of Andalusia and the Andalusian Stone Technology Centre recently organized a seminar on Digital Marketing framed within the action lines of the program Knowledge Fair.
The Innovation and Knowledge Transfer "Knowledge Fair" program's main purpose is to encourage the transfer of knowledge between companies and suppliers of the same (universities, research, vocational training centers, etc.) in order to generate specific applications and utilities that promote private sector competitiveness, in particular, small and medium enterprises.
The activity focuses on holding two days. This first on digital marketing and a second to be held the next day 23 September in EEA to focus its thematic knowledge of Social Networking.
Juan Pablo Seijo, speaker with extensive experience, He focused his presentation on the following aspects: key elements to have a presence on the web and what it means within each cost, creation time and ROI.
Concepts were explained as SEO (Search Engine), SEM (Search Engine Advertising), creation of web and mobile web and social networks.
Also, the expert drew the attention of the audience the techniques and communication strategies, Product, services or brand in digital media such, computers, Mobile or Tablet.
On the other hand, progress was made in the mechanisms of differentiation of traditional marketing, more personalized and more massive digital marketing. Attendees brought to the attention of the difficulties experienced in accessing these new technologies without sufficient theorizing.
And finally also the cost to the company was approached to assume that advertising on the network, something that if all attendees agreed that talking is very affordable basis for any company.
The Innovation and Knowledge Transfer "Knowledge Fair" program is funded by the European Social Fund, the High Council of Chambers and Chambers.