The town now hosts Purchena Fair Women, Crafts and Entrepreneurship, which is held to coincide with the International Day of Rural Women. The meeting, which has participants from across the province, is organized by the Andalusian Institute for Women (NOW) and the City of Purchena, collaboration with the Provincial Delegation of Economics, Innovation, Science and Employment.

The day was opened this morning by the territorial delegate Economy, Innovation, Science and Employment, Adriana Valverde, provincial coordinator of AMI, Francisca Serrano and Mayor Purchena, Juan Miguel Tortosa.

Adriana Valverde explained that "this activity is part of the close collaboration we have with the IAM to promote mutual understanding of our resources, support women's entrepreneurship and equal opportunities in the workplace and business field ". Valverde said that "from the Regional Government of Andalusia join efforts to foster entrepreneurship among rural women, doing the work of many artisans who are recovering and maintaining the ancient know-how visible, sustainability criteria for the Andalusian Government are very important, and making available resources for their business ideas a success ".

Valverde highlighted the efforts of the Board "to acabarcon imbalances affecting women entrepreneurs and businesswomen and pave the way for promoting the association, the exchange of experiences, the creation of cooperation networks and their incorporation into working life; to support them with this 26 Centers for Entrepreneurial Development in the province, one of which, the Purchena, worked on the organization of the show and also has a stand from which it will offer free advisory services, information, training and business accommodation ". They also help the facilitators of Fair Guadalinfo Purchena centers and Cantoria, Correspondents who serve in direct, uploading photos, videos and comments to social networks all day today.

For his part, Francisca Serrano recalled that "women living in rural areas account for 26,9% of the female population of Andalusia; are women whose working capacity, his desire to excel and commitment to develop new initiatives to improve the environment, assets are critical to understand and address the future of rural areas in Andalusia ".

Serrano explained that the organization of this conference's main objective is to "break the invisibility that hides rural women, showing its key role in sectors such as the food industry, tourism and the protection and conservation of our natural and environmental heritage ".

Bureau of experiences

The day included a table of experiences, in which five women have realized their business projects and vital. The table has had the participation of the winemaker Cristina Calvache, managed a warehouse in Alboloduy; the hospitality entrepreneur Tania Martinez, who runs The Aquelarre Bar 'in Fines; agricultora la Santiaga Sánchez, who runs the organic farm 'Plum', en Chirivel; Elena Caballero, Company 'Women in you', of capital and industrial chemical engineer Consuelo Lorente, of 'Aromas of Filabres'.

Study on Rural Women

During the day, IAM's provincial coordinator stressed the study's publication 'Work, Welfare and development of women in the Andalusian Rural area ', situation in which the rate currently living the rural and the participation of women diagnosed in these changes. This work provides evidence as to , a 65,7% of the women interviewed felt fairly or very satisfied with the quality of life of its people, What el 41,1% of respondents said the unemployment and employment as the main problem of rural areas, with another important concern about the difficulties of access to services and infrastructure.

The study, regarding the employment status of women living in rural areas, it is noted that the 22,8% is devoted to housework, the 19,5 % casual labor, the 12,5 % workers are fixed and 7,2 % entrepreneurs are. Also, the 90% of respondents, regardless of their occupation, responds that devotes a great time to housework and two in five rural women do care for children or dependents without help from anyone or correspondabilidad.