Mayor Seron, Juan Antonio Lorenzo, on behalf of the City Council and Luis Segura Oller, as president of the Association of Meat Entrepreneurs of this town, have publicly signed the collaboration agreement for the management of the ‘Sabor proper’ space; a gourmet shop for the promotion of agri-food products made in the municipality.
The mayor recalled that the project arose after this year the Ham fair was canceled and the need for new planning for the promotion of Serón brand products arose and given the "uncertain future that awaits us", has pointed out. "We propose a place that serves as a showcase for the excellent products that are made in our town and that also helps to energize the old town of our town; complementing the History Center that we inaugurated last February ", He added the mayor.
Segura Oller has been very proud of the presence and business and institutional collaboration in the joint project, thanked everyone for their support and expressed satisfaction in achieving new challenges despite the current uncertainty experienced by all sectors.
The signing took place on the day of the inauguration of the new establishment, where the representatives of each and every one of the companies participating in the initiative have also been present (Czech hams, Hams Seron 1880, Farmhouse Ham Canata, Hams Segura, Hams Martínez & Stones, Sausages Peña-Cruz, Sausages Los Remedios, Fennel sausage, Serones Artisan Cheese Factory, Free-range Eggs from Serón, La Zalea organic oil mill, Serón and Miel de Serón winery that brings together two firms).
‘Own flavor’ is a joint project in which the Serón City Council has carried out the construction of the space and contributes a monthly economic amount, while the Asociación de Empresarios Cárnicos manages the place with the hiring of a facilitator who attends the dependencies.
The establishment, located in the historic center of the town, will meet the needs of tourists, neighbors and visitors during tourist hours and at the request of groups or promotions; although each of the participating companies has its own brand space during normal hours of sale to the public. So, ‘Own flavor’ has a specific space for each of the entrepreneurs of the agri-food industry of the municipality, also counting on exhibitors, showcases and common areas where each and every one of the products of the Seronenses firms are advertised so that the public can know and savor the gastronomic offer of Serón.
Among the objectives of the initiative, highlights the promotion of the varied offer of products made in Serón together in the same space; Especially focused on weekend or holiday visits that can acquire these delicacies in a comfortable and simple way in the center of the municipality, at a time appropriate to their needs and without having to go all over town to find what they need.
Honey, cheese, hams, oil, came, Eggs and sausages are the products represented in the different showcases and exhibitors with the brand of each of the Seronenses businessmen; all exposed in a modern and very careful design.